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Leading Solutions
for Energy Industry
Maximize Returns on
Your Investments
Proven Track Record
of Successful Projects
Who we are

Energy Consulting Focused on Real Market Results

We provide a variety of solutions and services including full cycle system development and implementation, business case preparation and investment justification, staff augmentation and provision of additional, flexible bench strength. We offer vendor oversight and management for utilities, power producers, retail market participants and smart grid vendors.
Our Focus Areas
  • Load Management
  • Energy Accounting
  • Finance and Risk Management
  • ISO/RTO Settlements
Consultants planning together at a whiteboard
Electrical control room with rows of switchgear
Wind turbines and solar panels at sunrise
38+
Our Offerings

Full-Cycle Solutions for the Energy Industry

System development and implementation, business case preparation and investment justification, staff augmentation, and vendor oversight and management.
How it works

Our Proven Process for Delivering Reliable Energy Solutions

Understand
Understand the Business
and Its Requirements
Rubicon’s subject-matter experts translate market and business requirements before any code is written, with a local liaison coordinating with your team.
Build
Build with Agile Speed
and Waterfall Control
Agile iterations with Waterfall traceability: discrete control and accountability, early user feedback, lower risk.
Validate
Validate and Support
Every Release
Test strategy, scenarios and scripts through unit, integration, performance, regression, end-to-end and user acceptance testing. Level 1 and Level 2 support, application monitoring, upgrade support and KPI reporting.
We Strive To Lead The Way In Energy
Know All Offerings
Featured Application

Software That Automates PJM Demand Response

Explore Applications
DR Hub
Filter, review and upload to PJM
Totals, reduction hours, hourly load
Trends, zones, bus weighting
One workspace per company
Architecture

How DR Hub Automates the Review

  1. 1PJM calls a DR eventPJM
  2. 2CSPs register customer sitesCSP
  3. 3Utility reviews registrationsAutomated by DR Hub
  4. 4Meter data is submittedCSP
  5. 5Utility validates settlementsAutomated by DR Hub
  6. 6PJM settles and paysPJM
Registrations · DownloadIllustrative screen, sample data
Download Registrations dialog offering the current workspace or all workspaces

Choose one workspace or all mapped workspaces; they download one after another.

The manual way
  1. Log in to PJM, export the data
  2. Check it in spreadsheets against other systems
  3. Decide one record at a time, key it back

~10 min per registration · ~15 min per settlement claim

With DR Hub

500 settlement claims in about 10 min

Instead of over 100 hours of manual work. Figures from the published case study.

Secure and governed by design

Built for the controls an enterprise utility expects.

  • LDAP sign-in, role-based accessPermissions for every module and action.
  • SecureVault credentialsDatabase secrets fetched from the vault at runtime.
  • Tenant workspacesEach company’s data kept apart, or processed together.
  • Complete audit trailEvery action logged by user, module and time.
  • Oracle stored proceduresValidation and bulk operations run inside the database.
  • Soft deleteRecords are deactivated, never erased.
Who We Serve

Built for Every Participant in the Energy Market

We are an established company that provides new and differentiated energy services within the United States of America and Canada.
Enterprise-wide initiatives: vision, roadmap, blueprint and delivery.
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Energy accounting, wholesale settlement, EDI and billing expertise.
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Regulatory impact, ISO/RTO offers, shadow settlement and plant-system integration.
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Sales enablement, RFP support, implementation methodology and PMO partnership.
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High-voltage transmission towers silhouetted against a sunset sky
+
Years of power industry
experience on our team
why choose us

Why Energy Companies Trust Rubicon With Critical Initiatives

Our approach is to embrace the notion of truly understanding our client’s business and critical requirements and only then arrive at the optimal course of action, maximizing our clients’ return on investment.
Understanding first, then the optimal course of action
Truly understanding a client’s business and critical requirements before recommending anything.
Energy professionals with decades of experience
Proven engagements in PJM, ERCOT, MISO, AESO (Alberta), NYISO and European markets.
Full-cycle solutions and flexible bench strength
From advisory to implementation and support.
FAQ

Frequently Asked Questions

  • Which energy markets does the team know?
    Rubicon team members have a proven track record of successful engagements at prominent energy companies in PJM, ERCOT, MISO, AESO (Alberta), NYISO and European markets.
Engineers reviewing project plans on a laptop
Our Leadership

Energy Professionals With Decades of Experience

Portrait of Alex Botvinik
President
Portrait of Parimal Desai
Managing Partner
Portrait of Bill Darden
Solutions Director
Portrait of Gary Horton
Sr. Project Director
Portrait of Amanda Jostworth
Principal Consultant
Portrait of Regina Carrado
Principal Engineer
DR Hub settlement detail with totals, reduction hours and hourly load
Case study

500 Settlement Claims: Over 100 Hours Down to About 10 Minutes

A northeastern US utility replaced manual, third-party validation of PJM demand response registrations and settlement claims with an in-house automation tool built by Rubicon.
~10 min
per registration, manually, before the tool
~15 min
per settlement claim, manually, before the tool
Rubicon at a glance
+
Years in the power industry
Senior energy leaders
Markets served
Offices, USA and India
Contact us

Let’s Start the Conversation About Your Energy Initiative

US Office:
Rubicon Associates, LLC, 219 Roswell St, Suite 255, Alpharetta, GA 30009, USA
+1 (844) 845-RUBI · admin@rubicon-associates.com
India Office:
Rubicon Development Center, 107, PowerOne, Mundhawa, Pune, Maharashtra 411036, India
+91 96898-99969 · adminindia@rubicon-associates.com