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About

Consultants and utility staff reviewing a plan together
Aerial view of a wind and solar energy farm
Electrical control room with rows of switchgear panels
Who we are

Energy Consulting Grounded in Real Market Results

We provide a variety of solutions and services including full cycle system development and implementation, business case preparation and investment justification, staff augmentation and provision of additional, flexible bench strength.
Our Approach
Understand the business and its critical requirements first, then choose the optimal course of action.
Our Vision
Optimal solutions across the entire value chain of the energy industry, with the best people.
  • Load Management
  • Energy Accounting
  • Finance and Risk Management
  • ISO/RTO Settlements
Discover More
Alex Botvinik
President
38+
Rubicon at a glance
+
Years in the power industry
Senior energy leaders
Markets served
Offices, USA and India
How it works

How We Work With Energy Companies,
From Requirements to Support

01
Rubicon consultants working with a client team

Understand

Rubicon’s subject-matter experts translate market and business requirements before any code is written, with a local liaison coordinating with your team.
Subject-matter experts
02
Team building a solution iteratively

Build

Agile iterations with Waterfall traceability: discrete control and accountability, early user feedback, lower risk.
Agile with Waterfall control
03
Engineers validating a release

Validate and support

Test strategy, scenarios and scripts through unit, integration, performance, regression, end-to-end and user acceptance testing. Level 1 and Level 2 support, application monitoring, upgrade support and KPI reporting.
Level 1 and 2 support
We strive to lead the way in energy
Know all offerings
High-voltage transmission towers silhouetted against a sunset sky
+
Years of power industry
experience on our team
why choose us

Why Energy Companies Trust Rubicon With Critical Initiatives

We start by truly understanding a client’s business and critical requirements, and only then arrive at the optimal course of action, maximizing our clients’ return on investment.
Understanding first, then the optimal course of action
Truly understanding a client’s business and critical requirements before recommending anything.
Energy professionals with decades of experience
Proven engagements in PJM, ERCOT, MISO, AESO (Alberta), NYISO and European markets.
Proven track record across 6 markets in North America and Europe
  • PJM
  • ERCOT
  • MISO
  • AESO (Alberta)
  • NYISO
  • European markets
Our Leadership

Energy Professionals With Decades of Experience

Portrait of Alex Botvinik
President
Portrait of Parimal Desai
Managing Partner
Portrait of Bill Darden
Solutions Director
Portrait of Gary Horton
Sr. Project Director
Portrait of Amanda Jostworth
Principal Consultant
Portrait of Regina Carrado
Principal Engineer